Archive for February, 2008

Too…much…Web 2.0

Posted on February 28th, 2008 | No Comments »

I can’t find where I read it but I remember reading a discussion, I think it was in Wired Magazine, about how the presidential candidates were using the Web and Web 2.0 technologies.  I remember a chart of the candidates and what they were using.  And one of them, Edwards I think, said something like blogs, wikis, rss, Twitter..too..much…Web 2.0 (I always imagine this with the voice of the best Captain Kirk impression).

I like Web 2.0 technologies and they can be useful in health care if applied intelligently to problems, but they can be abused.  Just like Flash was abused in the 90’s, a site can have an overload of these applications and overwhelm the user.  We try to use them where appropriate to solve business problems.  One of the best examples is the Google Maps mash-up we incorporated into our find a doctor application.  It displays a map of the office locations in a physician profile.

You’ll pry my Tivo from my cold dead hands

Posted on February 25th, 2008 | No Comments »

I love Tivo!  My old satellite receiver that came with Tivo recently died and we got one from the company that had its own DVR software.  It can’t compare to Tivo so my wife and I bought another Tivo box also.  With the new version of Tivo, you can connect to your wireless network if you buy a special USB wireless card for it.  Not only do you not need a phone line to update the guide, you can download your programs to a computer.  I have wanted to do this since we first got a DVR.  I love old movies and I can burn copies of them to watch later and not constantly keep them on the DVR like I was doing before much to my wife’s consternation.  She was a secret deleter of my recordings.

Tivo is the epitome of one of the new trends happening now.  I’m not the first or the hundredth person to discuss this trend of the user/consumer being in control of the mass media messages.  They can skip commercials and watch their shows whenever they like.  There is no primetime anymore; it’s all the time.  IPod and other mp3 players are replacing radio which has become bland, boring and repetitious.  The more this trend happens, the more companies operating under the old paradigm try to reach out and make the old methods work again.  They try to force old marketing ideas on a new marketing arena just like dinosaurs trying to feed themselves after the meteor hit.  Eventually new marketing methods will prevail.

Community North Daisy Award winner – Amanda Lenwell, L.P.N.

Posted on February 23rd, 2008 | No Comments »

Amanda Lenwell, L.P.N. - Hot Shot award winner at Community North for December 2008Amanda Lenwell, L.P.N., was the December 2008 Community North Daisy Award recipient. She works in the Community Regional Cancer Center and was nominated by a patient.

Lenwell incorporated a genuine human touch to immediately put a patient’s fears and anxieties to rest. Her quick display of compassion followed by commendable execution of nursing skills did not go unnoticed.

“Amanda has been very helpful, kind and considerate,” says the patient who nominated Lenwell. “She made me feel at ease immediately. She listened to my concerns and talked to me as a person that she truly cared about.”

Being in the nurse’s capable hands eased the fears and anxieties of this patient’s hospital visit. “It usually takes three to four tries for anyone to put an IV in my arm,” explains the patient, “and she did it on the first try with very little discomfort at all.”

Lenwell, who previously worked on the oncology floor at Lutheran Hospital in Fort Wayne, joined the network at Community North during the summer of 2007. She now works at the cancer center on the North campus and says she learns more from the nurses  that she works with than she ever did in a classroom. Lenwell explains, “Both in the hospital and at the cancer center, I know that I wouldn’t be half of the nurse that I am if it weren’t for the amazing nurses that I work with all the time.”

This outside-the-box learning has definitely paid off, according to the patient who nominated her for this award. “She is an amazing caregiver and a wonderful nurse. There are not enough kind words to express the gratitude I feel for her care.” The patient adds, “I am very impressed by her. She is an excellent reflection on this hospital and deserves all the awards and accolades you have to give.”

Lenwell is working toward acquiring her BSN-RN through Indiana State University, with the hopes of graduating in 2009. She decided to join Commuity because of the opportunities that are extended to new nurses here and the commitment to continuing education for nurses.

Learn more about nursing at Community at
eCommunity.com/nursing

Made possible through the generous support of the Community Health Network Foundation, the Daisy Award program received nominations naming 70 Community Hospital North nurses during the month of November.  Nominations were submitted by patients and families, either on paper or through the hospital’s interactive patient care system, the GetWell Network, which is currently only available on the campus of Community North.  From those nominations Community North’s nursing directors selected the winning nomination based on the principles of Community’s exceptional patient experience: providing care that is high quality, safe, compassionate, special and timely.

Show me the money!

Posted on February 23rd, 2008 | No Comments »

The iMedia Survey results were posted to iMedia Connection on February 19th.
http://www.imediaconnection.com/content/18379.asp

I still don’t know that I am following their graphs correctly, but the one below blew me away.
If I am translating this cylindrical rainbow correctly, over half of the brand marketers (in the top bar) responded “More than one on this list” notice that the list does not include TV, radio, or print.
This slide shows that most of the money is coming out of TV budgets. Uh Oh!

Notes From a Blogger

Posted on February 22nd, 2008 | No Comments »

It’s probably obvious to a lot of bloggers but cut me a little slack:  The more you blog the easier it is to keep blogging.  It’s just like the older adage for writers that the more you write the easier it is.  And to be a writer all you need to do it write!  All you need to do to be a blogger is to blog!

In my salad days, I wanted to be a fiction writer.  I did some writing but I realized that while I wanted to be a writer, I didn’t have enough passion for it.  I didn’t write enough.  I didn’t stay up late working on a story.  I did finish a few stories but never tried very hard to get them published.

I think I’m on the downhill side for this blog.  It’s become easier to add entries.  I also think I was trying to write my entries too long so it would take me longer to complete one.  Now I dash off something short and post it.  And I can add to the discussion later.

Why are we trying to hammer Internet nails with screwdrivers?

Posted on February 21st, 2008 | No Comments »

Why are we trying to hammer Internet nails with screwdrivers?

I have become enamored with the line from my post and wondered if I should have titled my last post with that line.  I decided not to and then I decided to make another post with that title and link it to the post, because the phrase will look good as a title.  Just like Ralphie in “A Christmas Story” writing his theme about what he wants for Christmas and proclaiming, Yeah, that’s good.

The original post is text messaging and health care.

I’m back on my feet again

Posted on February 20th, 2008 | No Comments »

Ahh, it’s so good, just got my laptop set up again after a hard drive crash.  Since I work as a web developer and in addition am particular about how my laptop is set up to maximize my efficiency, it takes a couple of days to install all the developer software and configure the laptop.  Some of the configuring will slowly be done over the next week, the specific setting on Visual Studio, etc.  I was very lucky that the data recovery person was able to recover all my data on the hard drive.  Just today I completed my transition from the spare laptop.  I had to make sure I had all I needed on the new hard drive, had transferred all my work over and could do my work without the spare laptop.  I’ve been using a spare for a few weeks now and it’s great to have my laptop back.  It’s faster and has more hard drive space.

One thing maybe unique to health care is that i make sure that my hard drive is thoroughly wiped clean before sending it back for warranty just in case there is any patient or consumer data on it.  I try not to store that kind of data on my laptop but when something happens to it unexpectedly I may have had something on there I was in the middle of working on.  With all the news about stolen consumer data I would rather be absolutely sure than to take chances especially since I work in health care.

Google Video Ads & the power of creative in Online Advertising

Posted on February 20th, 2008 | No Comments »

I had a great meeting with my team and some of our creative partners today. This meeting led to a great discussion regarding online advertising, and it led me to some realizations.

The most important thing I have found as a web user and working in new media is creative. It used to be easy to make a banner ad and get someone to click it, but as targeting becomes easier and easier, the creative can become more challenging.
Parts of it are easier, as the more you know about your target, the more you can tailor the message, but integrating the messaging can be more challenging.
Another challenge is of course, the fact that the medium is constantly changing, illustrated by YouTube’s new video advertising, and Google’s new video advertising on their results pages.

https://adwords.google.com/select/afc/ads/videoadsdemo.html

Text messaging and health care

Posted on February 20th, 2008 | No Comments »

Five years from now…text messaging will replace web sites.  I don’t believe that.  I had a meeting with a vendor today and we were discussing text messaging and uses in health care.  It was a good discussion and one thing that was stressed is that text messaging is for very small discreet messages or interactions with a user.  It won’t replace a web site but it can support a web site strategy.  One of the advantages is that it is easier to, in some cases, use your phone to interact with a site than to log on to the Internet and then a web site and then interact with it.  Convenience is an advantage but there is a lack of user interface and it’s difficult to supply user feedback or correction.  So if the task is small, like recording a single piece of numeric data or being sent a reminder, text messaging works great.  If the interaction is complex and involves several pieces of data text messaging is not a good medium for the interaction.

Like Marshall McLuhan says, “The medium is the message.”  To create a text messaging application, you need to consider the medium, its benefits and its constraints.  Then select a project that benefits from the medium and could not be done as effectively in some other medium.  Work with the process and not try to impose a technology on situation and force a new process.

In another meeting there was a discussion about using Internet technology to accomplish a goal but the methodology was from another medium.  The idea was to use the internet but in a way that would be better accomplished in another older technology.  The medium is the message and the medium should be part of the determination of the tools used to accomplish a goal.  You can use a screwdriver to hammer a nail but a hammer would be more effective for that task.  Why are we trying to hammer Internet nails with screwdrivers?

Monday Nighter

Posted on February 18th, 2008 | No Comments »

Dan shared this really great video below, as both of us attempt to catch up on eMail at 10:30 at our homes. We here at Community are constantly attempting to sum up the vastness of our collective knowledge, and Dan seems to have found a video that does it in 5 minutes.

It really is worth the time to watch, and I have a feeling I will be watching it a few more times with other members of our organization.