We just added a new addition to mobile.eCommunity.com:  daily health news.  Both patient and physician news.  We plan to add it also to eCommunity.com/news but I thought we should add it on the mobile site first because of information snacking.

I heard of the concept at a conference presentation by scripps.org.  The idea is that people will use their mobile phones to keep themselves from being bored while waiting in line, etc.  And they will read or browse small bits of information like short news bites because their wait can be over very quickly and at any time.  Short items are quick to read, easy to immediately put down and easy to pick back up.

We selected health news for these reasons.  mobile.scripps.org uses news from their organization; we selected two health news feeds from Healthday.  There are still some minor modifications that need to be made to these for the mobile site.  The patient news tends to be longer than the physician news so it isn’t as readable on a mobile device.  We will be making an adjustment to it soon.